craft and co.

Tuesday, February 5, 2008

Craft Inc.

Reading the book of Meg Mateo Ilasco: Craft Inc. – Turn your Creative Hobby Into a Business was so much fun.

She is such an expert writing a book on crafting business. The way she writes is fantastic. On one hand she tells you the possibilities in case you start from your living room, but on the other hand she deals with press releases and celebrities gifting suite. She does it in such a clear manner, that is kind of obvious what she is saying.

The whole book is so inspirational, that you want to sit down and reorganize your whole life and business. To tell you the truth, a couple of days after finished reading this book I reorganized my studio, moved all the furniture and I am thinking on new decoration, too.

She covers everything you need to know, the production, packaging and promoting. She goes into opening and closing your business, and what to do if you become a mom in meanwhile. She not only tells us the theoretical part. There are many examples in the book from real craft businesses, like Design*Sponge, Lotta Jansdotter or port2port press, who started like any of us.

The whole book is not just well organized and clear, bus it has an outstanding layout. You just start to feel god even if you just have it in your hand!

This book is a must!



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